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Activation Platforms

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Purpose of Activation Platforms

Activation Platforms enable you to connect Insights with your external systems like Facebook or Snapchat. You can export an Audience from Audience Builder—comprised of custom Gloo filters and models—to the external system(s) as an Audience for activation.

 


 

 


 

Accessing Activation Platform Configuration

  1. Log in to insights.gloo.us
  2. Click the gear icon in the top right, then click Admin
  3. Click the Activation Platforms tab

 


 

Connecting Your Facebook Ad Account

To connect your Facebook Ad Account, please read this article.

 


 

Activating an Audience

To activate an Audience, please read this article.

 


 

Additional Resources

Jump to 24:10 in the webinar recording to learn more about Activation Platforms using Facebook (5 minute watch time).

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