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Uploading an Audience

Overview

Audience upload is a feature that allows you to create new Audiences using first-party data. You can then create reports on your Audience, receive person- and household-level analytics, and research and qualify needs and opportunities.

 


 

Creating a New Audience with First-Party Data

  1. Log in to insights.gloo.us
  2. Click Audiences from the top menu
  3. On the left-hand side under the "Create a New Audience" heading, fill out your Audience Name and Location and upload an Excel or CSV file
    • The file should consist of the following columns: first name, last name, address, city, state, and postal code
  4. Click the Upload File button

    create-a-new-audience.png
Your new Audience will be added to the list on the right under "Saved Audiences".
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